Travel App “InstaPlan”. Processes to Results.

1. Introduction

I was in a application design team. We were intend to help travelers who want strong recommendations based on their likes and dislikes as well as providing an option to plan a trip in advance. We made a app, named “Instaplan” to solve both the problem of finding last minute things to do when travelling, and planning a complex itinerary ahead of time.

2.Behavior Mapping and Persona

Our team interviewed 9 people who are ranged from different areas and ages. The behavior map is the main source of persona.

2.1. Results group choose

Results were grouped based on similarity and our objective of application.

2.2.Persona

We created a user named Annie Q. She is a journalist and usually travels around the world.

3. Usability Test of Initial Design

We interviewed 8 people and focused on 4 tasks. They are first impressions, edit and personalize profile, find something interesting to do in your area right now and plan a 4 day trip in advance.

The test results were graded as 1-4.