Education

  • Stanford Graduate School of Business-LEAD Business Program
  • Master of Human Computer Interaction (MSI)
  • Master of Interaction Design & Project Management

Award

  • IF Design Award
  • Reddot Award Best of the best
  • Reddot Design Winner

Work Experience

  • Senior Principal Product Designer
  • Senior UX/Product designer
  • Product Designer
  • UX/UI Designer
  • Interaction Designer
  • Designer

About Me

I’m a Senior Product Design Lead with over a decade of experience, specializing in human-computer interaction, UX, UI, interaction design, and user research. specializing in human-computer interaction, UX/UI, interaction design, and user research. I lead end-to-end design for mid-to-large-scale B2C and B2B applications across web, mobile, and desktop platforms, from concept to launch, scaling, and transformation, my focus is on delivering innovative, user-centric designs that drive real impact.

My journey into product design began with a deep fascination for human psychology, behavior, and problem-solving. With a background in law, project management, and entrepreneurship, I bring a unique mix of analytical thinking, strategic insight, and business acumen to my work. I believe design isn’t just about aesthetics—it’s about creating intuitive, impactful, and meaningful user experiences.

I oversee the full design process, from user research and ideation to prototyping, interaction design, iteration, and post-launch evaluation. Rooted in user-centered and inclusive design principles, my work focuses on delivering simple, accessible, and visually cohesive solutions that bridge the gap between users, businesses, and emerging technologies.

Collaboration is at the heart of my work—I thrive on driving alignment, fostering teamwork, and ensuring consistency across products. My goal is to create engaging, functional, and innovative experiences that connect users with products in a meaningful way.

Beyond Design

Outside of design, I’m a coffee enthusiast (5 cups a day… and counting ☕ more…🙂), a lifelong learner, and a UX mentor. I write, blog, and create video content to share insights. I love traveling, exploring emerging tech, and staying on top of the latest trends. Curiosity is my fuel—and I’m always looking for new ways to grow, connect, and push the boundaries of design innovation.

Let’s create something meaningful together! 🚀

Design Philosophy

  • I design with purpose—blending critical thinking, creativity, and empathy to craft solutions that are both innovative and human-centered.
  • Rooted in strong product intuition and strategic intent, I strive to align every idea with real user needs and tangible business goals.
  • Where others see ambiguity, I see opportunity. I’m driven to transform complexity into clarity, turning abstract challenges into experiences with clear direction and lasting impact.
  • Through design thinking, systems thinking, and storytelling, I shape experiences that are not only functional but also emotionally resonant and meaningful.

Above all, I’m committed to craft and care—refining every interaction, every pixel, to deliver cohesive, intuitive, and high-quality design solutions that stand the test of time.

  • 5+

    Industry Design Award

  • 45+

    Countries Reached

  • 12+

    Products Launched

  • 95%

    KPIs Met Across Projects

  • 75%

    Increase in User Retention Rate

  • 30+

    User Research Sessions

  • 15+

    A/B Tests Conducted

  • 50+

    Designers Mentored

  • 2

    Design Systems Created

  • 75%

    Increase in New Feature Adoption

My expertise

End-to-End Product Design

Leading the entire design process from concept to launch and beyond, for cohesive, user-centered product experience

User Interface (UI) Design

Crafting visually appealing and functional interfaces that resonate with users.

User Interaction Design

Designing intuitive interactions that make user experiences seamless and engaging.

User Research

Conducting both quantitative and qualitative research to understand user needs and inform design decisions.

Human-Computer Interaction

Applying HCI principles to enhance usability and create meaningful digital experiences.

Design Thinking and Process

Applying a structured, human-centered approach to problem-solving, ensuring each design decision is intentional and impactful.

Mobile App Design

Specializing in mobile app, and mobile-first design principles to deliver user-friendly, accessible, and visually cohesive mobile experiences.

User Journey Mapping

Visualizing user journeys to identify pain points and opportunities, improving overall user flow and experience.

Information Architecture

Structuring content and navigation to make information accessible, logical, and easy to navigate.

Wireframing (Low-fi & High-fi Design)

Developing both low-fidelity and high-fidelity wireframes to outline design structure and functionality.