Education

  • Stanford University Graduate School of Business
  • Master of Human Computer Interaction (MSI)
  • Master of Interaction Design & Project Management

Award

  • IF Design Award
  • Reddot Award Best of the best
  • Reddot Design Winner

Work Experience

  • Senior principal product designer
  • Senior product designer
  • Product Designer
  • UX/UI Designer
  • Multimedia designer
  • Designer

About Me

I’m a UX Product Designer with over 10 years of experience, specializing in human-computer interaction, UX, UI, interaction design, and user research. I lead end-to-end design for mid to large-scale B2C and B2B applications across web, mobile, and desktop platforms. My work spans creating new products from concept to launch, scaling them, and transforming existing products with full innovative user-centric designs.

My journey as a product designer began with a fascination for human psychology, behavior, and problem-solving through design. With a background in law, project management, and entrepreneurship, I bring a unique blend of analytical, strategic, and business insights to my design work. I believe that effective design goes beyond aesthetics—it enhances usability and creates meaningful user interactions.

I handle full design process, from user research and ideation to prototyping, interaction design, design iteration, and post-launch evaluation. My approach is rooted in user-centered and inclusive design principles, creating solutions that are simple, accessible, engaging, and visually cohesive. I aim to bridge the gap between users, businesses and emerging technology, tackling complex challenges through creative design thinking and problem-solving.

Collaboration is core to my work. I enjoy driving alignment, fostering teamwork, and ensuring consistency across products. I take pride in creating interaction designs that not only engage but also connect users with products in meaningful ways.

Beyond Design:
Outside of design, I’m a lifelong learner, writer, blogger, video influencer, and UX coach, constantly exploring the latest industry trends and emerging technologies. By sharing insights and ideas, I aim to inspire and facilitate knowledge exchange. This curiosity fuels my growth and drives me to push the boundaries of design innovation.

Design Philosophy

  • Driven by critical thinking, I design innovative and user-centered solutions.

 

  • Guided by strong product intuition and business intention, I align ideas with user needs and business goals.

 

  • Focused on transformation, I turn ambiguity into clarity and purpose.

 

  • I harness design thinking, strategic processes, and storytelling to craft memorable, impactful experiences.

 

  • Committed to quality, I refine every detail for coherence and excellence

  • 4+

    Industry Award

  • 20+

    Countries Reached

  • 12+

    Products Launched

  • 95%

    KPIs Met Across Projects

  • 75%

    Increase in User Retention Rate

  • 30+

    User Research Sessions

  • 15+

    A/B Tests Conducted

  • 50+

    Designers Mentored

  • 2

    Design Systems Created

  • 75%

    Increase in New Feature Adoption

My expertise

End-to-End Product Design

Leading the entire design process from concept to launch and beyond, for cohesive, user-centered product experience

User Interface (UI) Design

Crafting visually appealing and functional interfaces that resonate with users.

User Interaction Design

Designing intuitive interactions that make user experiences seamless and engaging.

User Research

Conducting both quantitative and qualitative research to understand user needs and inform design decisions.

Human-Computer Interaction

Applying HCI principles to enhance usability and create meaningful digital experiences.

Design Thinking and Process

Applying a structured, human-centered approach to problem-solving, ensuring each design decision is intentional and impactful.

Mobile App Design

Specializing in mobile app, and mobile-first design principles to deliver user-friendly, accessible, and visually cohesive mobile experiences.

User Journey Mapping

Visualizing user journeys to identify pain points and opportunities, improving overall user flow and experience.

Information Architecture

Structuring content and navigation to make information accessible, logical, and easy to navigate.

Wireframing (Low-fi & High-fi Design)

Developing both low-fidelity and high-fidelity wireframes to outline design structure and functionality.